Every year the same question lands in our inbox around September: will this be a good year for Black Friday treadmill deals 2026, or should I buy now? Nobody can promise a specific price on a specific machine months in advance — retailers set those numbers late, and stock levels move them. What we can do is read the last several years of Black Friday pricing and project where the biggest treadmill brands are likely to land. Treat everything below as an informed forecast, not a guarantee.
Black Friday treadmill deals 2026: predicted prices by brand
The table below projects target prices from the way each lineup behaved over the last two to three holiday seasons. The confidence column reflects how reliably a brand cuts prices at this level — not how good the machine is. NordicTrack and budget folding models are near-locks to discount heavily; Sole and Horizon are steadier year-round, so their Black Friday drop is smaller and a little less certain.
| Brand / model type | Typical list | Predicted Black Friday price | Prediction confidence |
|---|---|---|---|
| NordicTrack EXP series | $1,299–$1,999 | $999–$1,499 | High |
| NordicTrack Commercial series | $1,999–$2,999 | $1,499–$2,299 | High |
| ProForm Carbon / Pro | $999–$1,799 | $699–$1,299 | High |
| Sole F63 | $999 | $699–$799 | Medium |
| Sole F80 | $1,499–$1,999 | $1,099–$1,399 | Medium |
| Horizon 7.x series | $1,199–$1,999 | $899–$1,499 | Medium |
| Budget folding treadmills | $300–$600 | $200–$400 | High |
Predicted prices are estimates based on 2023–2025 Black Friday patterns, not confirmed 2026 pricing. Actual deals will vary by model, retailer, and stock.
Why Black Friday is the best time to buy a treadmill
Treadmills are heavy, expensive, and slow to sell, which is exactly why retailers use them as anchor deals in late November. Two forces line up on Black Friday that almost never overlap the rest of the year: the deepest discounts and the widest selection. In any other sale window you usually get one or the other — a good price on last year's clearance model, or a full catalog at ordinary pricing. On Black Friday you get both at once.
The discount depth matters most on the machines that stubbornly resist markdowns. A premium interactive treadmill that sits at list price through spring and summer will finally shed 30–40% in late November, because the manufacturer is competing head-to-head with every rival brand on the same weekend. Budget folding treadmills, meanwhile, tend to touch their lowest price of the entire year. That combination is why our best time to buy a treadmill guide puts this window at the very top of the calendar.
Selection is the quieter advantage. Come January, the best-value machines routinely sell out as resolution shoppers pile in, and by spring the outgoing model year has thinned to odd sizes and colors. Black Friday is the moment when inventory is deepest and the deals are freshest, so you can actually buy the model you researched rather than settling for whatever is left.
The one-tier upgrade
Brand-by-brand predictions
Discount behavior varies enormously by manufacturer, and knowing each brand's habit tells you whether a "sale" badge is a real deal or theater. Here is how we expect the major players to move this year.
NordicTrack & ProForm — always discounted, biggest events
Both brands sit under iFIT and run near-constant promotions, but Black Friday is when their pricing genuinely bottoms out. Their crossed-out "list" prices are effectively aspirational, so we forecast the EXP and Commercial treadmills landing 30–40% below MSRP, frequently with an iFIT membership bundled in. ProForm's Carbon and Pro lines follow the same rhythm at a lower entry point. Because these events repeat so reliably, our confidence here is high — waiting for the late-November price costs you essentially nothing.
Compare NordicTrack treadmill prices
The one caveat: ignore the MSRP and compare machines spec-for-spec. A bigger touchscreen or a newer app tier can inflate a "list" price without changing the motor, deck, or frame you actually run on.
Sole — steady, site-wide sales
Sole plays a different game. Rather than dramatic one-day drops, it runs consistent site-wide percentage-off sales for much of the year, so the incremental Black Friday savings are smaller in percentage terms. The F63 is the popular walk-and-jog entry and the F80 is the durable daily-runner; we forecast both dipping to their annual lows in late November, but the gap between a mid-season price and the Black Friday price is narrower than it is for NordicTrack. That is why we rate Sole medium confidence — the deal is real, just less theatrical. Check current Sole treadmill pricing against its typical sale level so you know whether the holiday number is genuinely lower.
Sole F80 Treadmill
Strong motor, cushioned deck, and a generous warranty — the model most likely to give you a real Black Friday discount over its already-steady sale price.
Horizon & budget brands — value meets clearance
Horizon's 7.x series aims squarely at value, so its Black Friday cuts are meaningful but rarely extreme; we forecast it landing in the $899–$1,499 range depending on the model. The most dramatic percentage swings, though, come from the budget end of the market — the compact and folding treadmills that flood Amazon. These reliably hit their lowest prices of the year on Black Friday, sometimes 30–50% off, because sellers are clearing inventory and competing purely on price. If you only need a walking or light-jogging machine, this is the category to watch.
Peloton — rarely cuts hardware, so go refurbished
Set expectations here. Peloton protects its hardware pricing and almost never discounts the Tread outright, even on Black Friday. Do not wait for a 40% cut that historically does not arrive. The smarter route is Peloton's manufacturer-refurbished or certified pre-owned program, which can save 20–40% with a limited warranty, or an occasional accessory-bundle and financing promo. If a Peloton is your goal, the refurbished channel — not Black Friday — is where the actual savings live.
Black Friday vs. Cyber Monday for treadmills
For a category this heavy and this online-driven, the two days are usually a wash on price. Cyber Monday (November 30) tends to mirror Black Friday pricing on brand-direct sites and Amazon, occasionally sweetening the pot with a stacking coupon or free white-glove delivery. Black Friday, on the other hand, is your best shot at in-store floor models and open-box units at big-box sporting-goods stores.
The practical rule is simple: if the treadmill you researched is in stock at its forecast price on Black Friday, buy it — do not gamble that Cyber Monday shaves off another few dollars, because popular sizes and models sell through the weekend. If your model is out of stock Friday, Cyber Monday is a legitimate second chance at the same number. Either way, the two-week window around both dates is what matters, not the specific day.
Should you wait for Black Friday or buy on Labor Day?
This is the most common timing dilemma, and the honest answer depends on urgency. Labor Day and the late-summer clearance window offer solid discounts — often 20–30% as retailers clear the outgoing model year before fall refreshes — but they rarely match the depth or selection of late November. If you can hold out, Black Friday almost always wins on both price and choice.
When waiting can backfire
Pro tip
How to prepare for Black Friday 2026
The buyers who get the best treadmill deals are the ones who did the boring work in advance. By the time the discounts go live, you want to be executing a plan, not starting your research. Four steps make the difference:
- Pick your exact model now. Decide on a specific machine — motor size, deck length, warranty, folding or fixed — well before November. Chasing a vague "treadmill deal" on Black Friday leads to impulse buys you regret; hunting a named model at a target price leads to a genuinely good purchase.
- Record the normal price. Note what your model actually sells for in September and October, not just its MSRP. A crossed-out "list" price means nothing; the real question is whether the Black Friday number beats the recent street price. Our per-model forecasts above give you a target to measure against.
- Set price alerts. Use a price-tracking tool or the retailer's own wishlist so you are notified when your model hits your number. Many deals go live in early-to-mid November, and stock on the best-value machines can sell through before the actual holiday.
- Check delivery and assembly. A treadmill is a freight item. Confirm shipping timelines, whether curbside or in-home delivery is included, and how much assembly you are on the hook for. A slightly higher price with free white-glove setup can beat a "cheaper" deal that leaves a 200-pound box on your porch.
Ask about open-box
The verdict
If our read of the last few years holds, Black Friday treadmill deals 2026 should be the best of the year — roughly 30–40% off across NordicTrack, ProForm, Sole, and Horizon on November 27, with Cyber Monday (November 30) matching the online pricing. Treat our per-model targets as forecasts, not promises: pick your machine, learn its real street price, set an alert, and pounce when the number lands. NordicTrack, ProForm, and budget folding models are the highest-confidence bets; Sole and Horizon are steadier all year, so their holiday savings are real but more modest; and Peloton buyers should look to refurbished rather than a Black Friday cut that rarely comes.
For the full-year context behind these predictions, read our best time to buy a treadmill calendar, and if you cannot wait until November, weigh the trade-offs in our Labor Day fitness equipment sales guide. Building out a whole home gym around the machine? Weights follow a completely different discount pattern — start with adjustable dumbbells vs. fixed weights before you spend a dollar.